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Effect of Timeshare Relief Team, Timeshare Exit Team, etc. advertising on the for-sale-by-owner resale market

I can't help but think that the continual advertising on the radio by the likes of Timeshare Exit Team, Timeshare Relief Team, and even Dave Ramsey have a very negative effect on efforts by current owners to sell their timeshares through ads in Redweek, TUG, My Resort Network, TimeSharing Today and the like. Furthermore, I have to believe those ads help poison the sales process for developers in what my wife and I have come to refer to as their Dreaded Sales Centers. Why isn't the timeshare industry "fighting back" with advertising playing up the real benefits of timeshares? Many of us are, in fact, getting rid of our timeshares because of age, family changes, health, etc. Nevertheless, many -- maybe most -- of us have truly enjoyed visiting our home resorts and/or trading through RCI, II, GPX, etc., for resorts all over the United States and the world. If they -- developers like Marriott and Wyndham, and the exchange companies -- would defend themselves they might benefit and we, who are anxious to bail out, might benefit, too. What think? What say ye?